Confused Consumerism

I went to the home improvement store to buy some paint. I saw the Behr brand. It had a picture of a bear on the label. I’m not sure what “B-e-h-r" is supposed to spell but it isn’t bear. I wasn’t going to buy a brand that doesn’t know there’s a difference in spellings. I went with Sherwin Williams because it was clear with their brand name it would be a sher-win for me!