After trying a new shampoo for the first time, Morris mailed off an enthusiastic letter of approval to the manufacturer. Several weeks later he came home from work to a large carton in the middle of the floor. Inside were free samples of the many products the same company produced: soaps, detergents, tooth paste, and paper items... with a "thank you" note from the manufacturer. "Well, What do you think?" asked his smiling wife, Ruth. "I think that next time," Morris replied. "I'm writing to General Motors."